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1:1 Business Coaching for Therapists

Build a private practice with clarity, confidence, and support.

Personalized guidance to help you create a sustainable private practice that supports your life—not one that drains it.

You don’t need another generic checklist or someone telling you there is only one “right” way to build a practice.

 

You need support understanding the decisions in front of you, creating a strategy that fits your goals, and building confidence in yourself as a business owner.

 

Because starting and growing a private practice isn’t just about knowing what steps to take.

 

It’s learning how to trust yourself while taking them.

 

You are capable of building a private practice. You were simply never taught how.

You were trained to be a therapist. You weren’t trained to be a business owner.

Graduate school taught you how to sit with clients, understand clinical concepts, and help people through some of the hardest moments of their lives.

 

But building a private practice requires a different set of skills.

 

Skills like:

 

✨ Marketing your services in a way that feels authentic

 

✨ Setting fees that allow you to care for clients while also caring for yourself

 

✨ Understanding the financial side of running a business

 

✨ Creating systems and boundaries that protect your time

 

✨ Making business decisions with confidence

 

And for many therapists, this is the hardest part.

 

Not because you aren’t capable.

 

Because you are learning something you were never taught.

Coaching is more than business strategy.

Of course, we will talk about the practical side of private practice.

 

We will talk about pricing, marketing, systems, referrals, insurance, boundaries, and growth.

 

But building a private practice also requires learning how to manage your own thoughts and emotions while you do it.

 

The questions that come up:

 

“Am I charging enough?”

 

“What if people don’t come?”

 

“What if I make the wrong decision?”

 

“Who am I to call myself a business owner?”

 

“Why does this feel so uncomfortable?”

 

I understand these questions because I have asked many of them myself.

 

When I built my own private practice, I quickly realized that strategy alone was not enough.

 

I had to work through the mindset side of becoming a business owner:

 

  • Trusting myself

  • Challenging fear-based decisions

  • Releasing unhelpful beliefs about money

  • Becoming comfortable with visibility

  • Learning to lead my business with confidence

 

That is the work we do together.

My approach: strategy + mindset for sustainable growth

My goal is not to turn therapists into entrepreneurs.

 

My goal is to help therapists learn the skills, build confidence, and create practices that align with their values and the life they want.

 

Together, we focus on three areas:

1. Build a sustainable private practice

 

We’ll create a business foundation that supports both your clients and your life.

 

Depending on where you are in your journey, we may work through:

 

  • Clarifying your ideal client and specialization

  • Defining your services and practice structure

  • Setting sustainable fees

  • Exploring insurance, private pay, or hybrid models

  • Creating ethical marketing strategies

  • Building referral relationships

  • Developing systems that make your practice manageable

  • Creating a realistic plan for growth

2. Develop confidence as a business owner

Knowing what to do is only part of the process.

 

You also need to trust yourself while making decisions.

 

Together, we’ll work through:

 

  • Fear of getting it wrong

  • Imposter syndrome

  • Money beliefs and discomfort around charging appropriately

  • Fear of marketing or being visible

  • Second-guessing business decisions

  • Learning to make choices from confidence instead of fear

 

The goal is not to make uncertainty disappear.

 

The goal is to know you can handle it.

3. Create a practice that supports your life

Your private practice should support your life—not take over your life.

 

Together, we’ll explore:

 

  • Creating a schedule aligned with your priorities

  • Building boundaries that protect your energy

  • Creating a caseload that fits your goals

  • Making thoughtful growth decisions

  • Defining what success looks like for you

 

Because success is not just about building a bigger business.

 

It is about building a business that allows you to live the life you want.

Why Work With Me

I bring over 10 years of experience as a therapist, along with leadership, supervision, and private practice experience, into our work together.

 

Before opening my own private practice, I worked in community mental health, addiction treatment, and clinical leadership roles, including serving as a Clinical Director.

 

I have supervised clinicians, led teams, and experienced the mental health field from multiple perspectives.

 

I also built my own private practice from the ground up.

 

I understand the clinical side of this work.

 

I understand the business side.

 

And I understand what it feels like to become a business owner while still wanting to provide meaningful, ethical care.

 

My coaching approach combines practical business strategy with intentional mindset support so you are not just learning what to do.

 

You are building the clarity and confidence to lead your practice.

 

This isn’t hustle culture coaching.

 

This is ethical, sustainable growth for therapists who want a strong business and a full life.

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Thinking about starting a private practice?

Download my free Startup Budget Guide for Therapists to get a realistic look at the costs of starting a private practice—so you can plan with more clarity and confidence.

Who Coaching Is For

Therapists Preparing to Start a Private Practice

You may be here if:

  • You have been dreaming about private practice but don’t know where to begin

  • You feel overwhelmed by the number of decisions involved

  • You want guidance creating a strong foundation

  • You want to build your practice intentionally and sustainably

Therapists Who Already Have a Private Practice

You may be here if:​

  • You feel stuck or uncertain about your next steps

  • You want to strengthen your systems, boundaries, or business decisions

  • You want your practice to better align with your personal and financial goals

  • You’re ready to stop guessing and move forward with confidence

Whether you are starting from the beginning or refining what you have already built, coaching meets you where you are.

How Coaching Works

Flexible 1:1 Sessions

Your coaching is built around your needs.

 

You can book individual sessions for focused support or schedule ongoing sessions for deeper guidance and growth.

Personalized Guidance

Every session is tailored to your goals, challenges, and stage of private practice.

 

We combine practical strategy with mindset work so you can move forward with clarity and confidence.

Action-Oriented Support

You won’t leave with just more information.

 

You’ll leave with a clearer understanding of your next steps and a plan for moving forward.

A Grounded, Ethical Approach

This work is about building a practice that aligns with your values.

 

No hustle.

 

No pressure.

 

No one-size-fits-all formula.

 

Just thoughtful strategy and support for building a business that fits your life.

Ready to build a private practice that supports you?

Starting or growing a private practice can feel overwhelming.

 

But you do not have to make every decision alone.

 

Through 1:1 coaching, we’ll work together to create the strategy, systems, and confidence needed to build a sustainable practice that allows you to continue doing the work you love.

 

1:1 Coaching Session

A 60-minute coaching session focused on your unique goals, challenges, and questions.

 

You’ll leave with clarity, practical next steps, and a better understanding of how to move forward.

 

Investment: $200/session

Not sure if coaching is the right fit?

You’re welcome to schedule a complimentary 15-minute clarity call.

 

This is a chance to share where you are in your private practice journey, ask questions, and decide whether coaching feels like the right next step.

 

 

 

 

You are capable of building a private practice.

 

You were simply never taught how.

 

And you do not have to figure it out alone.

Address

450 Alkyre Run Dr, Suite 380

Westerville, Ohio 43082

Phone

614-285-5875

Email

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© 2025-2026 by Amy Basham Counseling. All rights reserved.

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