Private Practice Starter Course
Build your private practice with clarity instead of guesswork.
A step-by-step course designed to help therapists navigate the decisions, systems, and strategies needed to build a successful private practice—with the clarity, confidence, and support to stop piecing everything together alone.
Created by a therapist who has built her own private practice while balancing motherhood, career, and real life.
Sign up for the waitlist to be the first to know when enrollment opens and receive special launch pricing.
Why This Course Exists
Starting your own private practice can feel overwhelming—I know because I’ve been there.
When I started my private practice, my daughter was just over 1.5 years old. I was balancing motherhood, work, marriage, and everyday life. While there was plenty of information available about private practice, I struggled to find one clear roadmap that walked me through what to do first, second, and third.
I had to figure out:
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How to legally and practically set up my business
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How to create pricing and financial systems that supported my goals
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How to market my practice and connect with the right clients
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How to build a sustainable practice that fit into my real life
And honestly? A lot of it felt more complicated than it needed to be.
That’s exactly why I created this course.
My goal is to give therapists a clear, actionable roadmap for starting their private practice—so you can spend less time searching for answers and more time confidently building the practice you want.
Sign up for the waitlist to be the first to know when enrollment opens and receive special launch pricing.
Who This Course Is For
This course is designed for therapists who are ready to start building their own solo private practice and want guidance from someone who has actually walked through the process.
This course is perfect for you if:
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You’re a therapist who wants to start your own private practice
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You feel overwhelmed by all the steps, decisions, and information available
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You want a clear roadmap instead of piecing together advice from different sources
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You want practical, actionable steps that fit into your busy, real life
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You want support from someone who has built a private practice—not just someone teaching theory
Meet Amy Basham
I’m Amy Basham, LPCC-S, LICDC, PMH-C—a therapist, private practice owner, and coach with over 10 years of experience in the mental health field.
Throughout my career, I’ve worked in community mental health, addiction treatment, clinical leadership, and group private practice settings. These experiences have shaped the way I approach building a practice that is both successful and sustainable.
When I started my own private practice, my daughter was just over 1.5 years old. I was balancing motherhood, marriage, work, and life while navigating the many decisions that come with building a business.
I know what it feels like to wonder:
“Where do I even start?”
“Am I doing this the right way?”
“What decisions should I make first?”
But I also know what’s possible when you have a clear plan and take things one step at a time.
As a mom, wife, therapist, private practice owner, and coach, this course comes from real-life experience—not just theory.
What You’ll Learn
A step-by-step roadmap to start your private practice with confidence
Module 1: Foundations
Before building a private practice, you need clarity around why you’re doing it and what you want it to look like.
In this module, you’ll clarify your goals, work through common fears, and create a strong foundation so you can move forward with confidence instead of staying stuck in overwhelm.
Module 2: Setting Up Your Practice
Go from “I don’t even know where to start” to having the foundational pieces of your practice in place.
You’ll learn the practical steps of starting your business, including business setup, systems, compliance, credentialing options, and deciding whether insurance-based, private pay, or a combination approach aligns with your goals.
You’ll leave knowing what steps to take next without constantly wondering if you’re missing something.
Module 3: Pricing & Money
Create a financial foundation that supports the practice you’re trying to build.
You’ll learn how to set your session rates, understand the financial impact of your practice model, and make intentional decisions about pricing based on your goals—not fear.
You’ll walk away with more clarity and confidence around the money side of private practice.
Module 4: Marketing
Learn how to communicate what makes your practice unique and attract the clients you actually want to work with.
You’ll learn how to choose your niche, clarify your messaging, create a niche statement using a simple formula, and develop a marketing foundation that feels authentic to you.
Module 5: Getting Clients
Learn practical strategies for bringing clients into your practice with confidence.
You’ll learn how to market your practice, navigate consultation calls, and build referral relationships that support long-term growth.
Module 6: Sustainability
Building a private practice is about more than getting started—it’s about creating something you can maintain.
You’ll learn how to set boundaries, manage your caseload, prevent burnout, and design a practice that supports both your professional goals and your personal life.
Bonus: Private Practice Starter Kit
Receive a downloadable checklist to help you track each key step of starting your private practice—so you can stay organized and make sure nothing falls through the cracks.
Sign up for the waitlist to be the first to know when enrollment opens and get special launch pricing.
Why Not Just Figure It Out Yourself?
There is no shortage of information about private practice online.
The challenge isn’t finding information—the challenge is knowing what advice applies to you, what order to do things in, and which decisions will actually support the practice you want to build.
You could spend months piecing together information from podcasts, Facebook groups, Google searches, and conversations with other therapists.
Or you can follow one organized roadmap created by someone who has already walked through the process.
This course helps you spend less time searching for answers and more time taking intentional steps toward building your practice.
How This Course Works
This course is recorded and self-paced, allowing you to learn on your own schedule.
Each module walks you through a specific stage of starting your private practice, so you can move forward with clarity and confidence.
Inside the course, you’ll receive:
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Step-by-step video lessons
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Practical guidance based on real private practice experience
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The Private Practice Starter Kit checklist
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A clear roadmap to help you know what to do next
You Can Start Your Private Practice — Even in Real Life
Starting a private practice doesn’t require perfect timing, unlimited free time, or having everything figured out before you begin.
It requires a clear plan, intentional steps, and the confidence to move forward.
This course was created to help you build your private practice one step at a time—right in the middle of your real life.