Business Coaching For Therapists
Build a Private Practice That Supports Your Life - Not Drains It
Helping therapists build thriving private practices—without burnout, overwhelm, or sacrificing life balance.
Embracing the Journey
We were never taught how to build a business in graduate school.
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We were trained to assess, diagnose, and hold space — not to market ourselves, set fees, manage cash flow, or think like entrepreneurs.
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Balancing the heart of a therapist with the strategy of a business owner can feel surprisingly difficult. The decision that feels compassionate in the therapy room isn’t always the decision that sustains your business. And no one really talks about that tension.
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Many therapists struggle because they try to apply therapy-room thinking to business decisions — overextending themselves, undercharging, avoiding marketing, saying yes when they need to say no.
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Sustainable private practice requires both compassion and boundaries — clinically and financially.
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That’s where I come in.
As both a licensed therapist and a private practice owner, I understand the internal and practical challenges of building something of your own. I know what it’s like to wrestle with pricing, visibility, money mindset, self-doubt, and the fear of “doing it wrong.”
When I began building my private practice, I quickly realized that strategy alone wasn’t enough. There was deeper mindset work involved — around money, worth, value, confidence, and stepping into leadership.
Private practice isn’t just a business decision.
It’s an identity shift.
My coaching combines grounded business strategy with intentional mindset work so you can grow a practice that is both ethical and financially sustainable — without losing yourself in the process.
You don’t have to choose between being a good therapist and running a strong business. You can be both.
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Ready to see how coaching could support your practice?
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Why Work With Me
I bring over 10 years of experience as a licensed therapist, along with leadership and supervision experience in therapy and mental health, to the work we do together.
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Before opening my private practice, I held leadership roles in community mental health, including serving as Clinical Director within an addiction treatment program. I’ve supervised clinicians, led teams, and navigated the operational realities of mental health systems from the inside.
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I built my own private practice from the ground up. I understand the clinical, ethical, and operational sides of this work — not just the theory.
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My approach blends practical business strategy with intentional mindset support, so you’re not just learning what to do — you’re building the clarity and confidence to lead your practice effectively.
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This isn’t hustle culture coaching. It’s ethical, sustainable growth for therapists who want a strong business and a full life.
Coaching Focus Areas
Every private practice journey looks different. Some therapists are just beginning and need clarity on where to start. Others have already launched but feel stuck, overwhelmed, or uncertain about their next move.
Our work together is tailored to your stage, goals, and challenges. You can book individual sessions for targeted support or ongoing sessions for deeper strategy and growth.
Depending on your needs, we may focus on:
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Clarifying Your Foundation
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Defining your ideal client and specialization
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Articulating your unique focus and value
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Structuring your services and pricing
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Creating a clear and realistic launch plan
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Insurance & Billing Support
Navigating insurance and billing can feel confusing and high-stakes. Together, we can work on:
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Deciding between private pay, insurance panels, or a hybrid model
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Understanding the credentialing process
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Setting up simple, sustainable billing systems
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Creating clear financial policies and boundaries
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Reducing stress around claims and reimbursement
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Ethical, Aligned Marketing
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Marketing your services without feeling salesy
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Website messaging that clearly communicates your value
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Building sustainable referral relationships
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Increasing visibility in ways that feel authentic
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Creating consistent outreach strategies
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Systems & Structure
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Streamlining intake and onboarding processes
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Strengthening policies and boundaries
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Improving workflow and time management
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Building systems that protect your time and energy
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Money & Mindset
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Confidence in setting and raising fees
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Releasing scarcity around money
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Navigating fear of visibility
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Moving through self-doubt
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Stepping into leadership as a business owner
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Growth & Transition Planning
If you're preparing to leave agency work or move into your next stage of private practice, we can focus on creating a thoughtful and realistic transition plan.
This may include:
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Clarifying your timeline for leaving employment
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Determining a sustainable caseload aligned with your goals
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Designing a weekly schedule that supports income and wellbeing
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Identifying strategic areas for growth
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Exploring your long-term vision for your business
Private practice growth doesn’t happen overnight — it happens through intentional, steady decisions.
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Whether you need one focused strategy session or ongoing support as you build and grow, our work is designed around you. You choose the depth and pace — I provide the structure, clarity, and guidance.
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Curious how this could work for your practice?
Who This Is For
This coaching is designed for therapists who are ready to take ownership of their private practice — whether you’re just starting out or already running a practice but feeling stuck.
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Just Starting Out
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You’re dreaming of a private practice but feel overwhelmed by where to start
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You’re unsure how to structure services, pricing, or your niche
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You want clarity on ethical marketing and client attraction​
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Already in Private Practice
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You’ve launched your practice but feel uncertain about growth, systems, or boundaries
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You want to align your caseload, schedule, and fees with your personal and financial goals
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You’re ready to stop guessing and build a sustainable, values-aligned practice that supports your life
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Whether you’re just beginning or refining your practice, coaching with me meets you where you are — and helps you move forward with clarity, confidence, and intention.
How Coaching Works
My 1:1 business coaching is designed to fit your unique needs and stage of private practice. Every session is tailored to the challenges you’re facing, the goals you’re working toward, and the pace that feels right for you.
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Flexible 1:1 Sessions
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Sessions are booked by the hour, so you can choose what you want to focus on
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Single sessions for targeted support or multiple sessions for ongoing growth
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Tailored Guidance
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Each session is personalized to your goals and stage of practice
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Practical strategies paired with mindset work
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Action-Oriented Support
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Clear action plan and next steps after each session
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Focused on clarity, structure, and confidence
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Grounded & Ethical Approach
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Practical business strategy + mindset guidance
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Aligns with your ethics, values, and client care
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Coaching is built around you and your needs — practical, flexible, and focused on helping you build a private practice that supports your life, not drains it.
Take the Next Step Toward Your Private Practice Goals
Starting or growing your private practice can feel overwhelming — but you don’t have to do it alone. With tailored 1:1 coaching, we’ll focus on exactly what you need to move forward with clarity, confidence, and intention.
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Whether you’re just beginning or refining your existing practice, your sessions will be personalized to your goals and challenges. Together, we’ll build strategies, systems, and mindset shifts that make your practice sustainable, ethical, and aligned with your life.
Book a 1:1 Coaching Session
Schedule a 60-minute coaching session tailored to your unique goals. Each session is practical, actionable, and grounded in both business strategy and mindset work. You’ll leave with clarity, confidence, and a clear plan to grow your practice sustainably and intentionally.
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Session Fee: $200
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Not Sure Yet?
If you’d like to connect briefly before booking, you’re welcome to schedule a complimentary 15-minute clarity call to determine whether 1:1 coaching is the right fit.
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Every session is designed around you — what you need, when you need it. From mindset and marketing to systems and strategy, we’ll work together to build a private practice that truly supports your life.